Marketing research about people motivation and behavior toward TOMS Paper

Marketing about people motivation and behavior toward TOMS shoes - Research Paper Example Hoboken, N.J: Wiley. 13 Mycoskie, B. (2012). Start something that matters. London: Virgin. 13 Russo, M. V. (2010). Companies on a mission: Entrepreneurial strategies for growing sustainably, responsibly, and profitably. Stanford, Calif: Stanford Business Books. 13 Tables 14 8. Figures 19 9. Appendix 24 1. Abstract People motivation and behavior are essential towards products. This marketing research paper attempts to analyze people behavior and motivation towards TOMS shoes. The main concentration of the study is about women perspectives towards TOMS shoes. This is a research that entails secondary and primary data collection methodologies. Where secondary data consists of literature review and primary data concerns survey and questionnaire findings. To analyze the attitude of women towards TOMS shoes, TOMS shoes marketing strategies is a factor that must be assessed (Russo, 2010). There is a stiff competition within shoe industry and motivation factors each corporation undertakes ei ther draw positive or negative perception from consumers. Customers who have an optimistic attitude about a superstar that promotes TOMS may in turn have an optimistic perception about TOMS, which will boost their motivation and actual behavior of buying their products. 2. Introduction TOMS is a brand that many people have supported due to their cause marketing strategies. ... In accordance to their website, TOMS has provided ten million pairs of shoes across over 60 nations (Russo, 2010). A motivational effect behind the TOMS product is their exhibition of corporate responsibility via their desire to assist others in need. Customer behavior can be impacted by issues such as motivation, perception and learning. Those factors are recognized as internal issues or personal issues. In addition, issues such as social norms, family responsibilities and cultural values constitute external or social factors. Those factor, in particular the external ones, can be impacted by the environment and trends. Just as domestic and exterior factors can be applied to endorse social transformation in the case of TOMS Shoes, they can be uniformly as successful in marketing strategies designed to prevent consumers from involving in some behaviors (Cakim, 2010). Researchers have been investigating customers’ behavior and motivation towards various products in various marke ts. Women motivation and behavior towards TOMS shoes is a research topic that has been reviewed by other researchers. The general outcome in the existing literature suggests that motivation and behavior of customer are influenced by the marketing (Russo, 2010). TOMS cause marketing strategy can be cited as the reason women are motivated towards TOMS shoes (Mycoskie, 2012). This marketing research seeks to study women motivation and behavior towards TOMS shoes. Women are great spenders on shoes and like to identify with great brands. This why it is necessary to understand their motivation and behavior factors in towards TOMS shoes. Women are extensively knowledgeable about shoes from different brands. This paper starts with literature

What is democracy to you Essay Example | Topics and Well Written Essays - 750 words

What is democracy to you - Essay Example Before dwelling further in my personal definition of Democracy, it is pivotal to point out that this system is not perfect. I agree on the fact that the system has flaws, but in essence at least the citizens have some profound effect to rectify these issues. Truly, that’s what make Democracy great is the fact that individuals have some leverage to change the political scenario that may hinder development. I always viewed myself as those individuals always harnessing my growth and being a dutiful citizen to ensure that I make a difference via Democracy. I am fully aware of many political and economic principles that can in-adverse effect from Democracy. More than ever, it is my own self-pursuit of ‘life, liberty, and property.’ In essence, I am pursuing my own endeavors and want to ensure that Democracy can facilitate my quest to have a good standard of life for myself. I think Democracy is more than a political system, it is an attribution of mechanisms that developed over time for the people. The keyword in Democracy is that in its purest form, it is for the people. The Jeffersonian and Hamilton ideals are the manifestation of these ideals. The laws are created and governed for the people, to serve the people. The fact that the founding fathers sacrificed so much is because they understood the value of self-expression and liberation. They understood that America is the land of opportunity. In essence, Democracy for me defines an opportunity. Unlike other nations that impose so much autocracy and confinement, Democracy allows an individual to pursue their own ‘rags to riches’ story. This concept of liberation has been the focal point of Americans since the era of colonies to modern day America. The ideals of democracy have been created from expressing individuality rather than conforming to a traditional mainstream society. America co ntinues to take a great