The Helmet-To-Helmet Rule Essay Example | Topics and Well Written Essays - 1500 words

The Helmet-To-Helmet Rule - Essay Example It is seen that the new helmet-to-helmet rule works effectively in reducing the number of concussions. This is basically achieved through the measures introduced by the rule, which holds the players accountable for their actions. The defenders are thereby limited in their hard hits. Thus it is realized that the rule has reduced the head injuries that were a common occurrence in the early days before its implementation. The rule receives much support on the conventional view that it greatly mitigates the serious injuries while also punishing those who fail to observe the rules of the game. Such accountability, it is argued, is very important in bringing sanity into the game. It has been realized that the graduating students who join the National Football League (NFL) are becoming bigger and stronger yearly. In that regard, the number of injuries associated with the game is increasing. The game is also becoming more violent given these types of players. The rule is certainly very timel y considering that most of the rules that usually defined the game of football are seriously ignored. In the last few years it has been realized that that most defenders have practically shifted from the conventional methods of tackling and usually confront their opponents head fast. Such dangerous moves usually create crushing tackles. Well, football is certainly intended to be a violent game and most of the hard moves are certainly within acceptable limits (Wingate 78). Nevertheless, proponents of the helmet-to-helmet rule argue that some of the moves made by the defendants are practically unnecessary. As such, given the frequent concussions, it creates the need to control much of the game through the application of universal rules. The new helmet-to-helmet rule is therefore very appropriate and should be supported at all costs considering the important transformation it has brought into the game. One fundamental benefit of the helmet-to-helmet rule is the reduced number of head i njuries that have been associated with its implementation. In each football season, it is estimated that over 20 percent of high school players and 10 percent of college players usually sustain dangerous brain injuries each year (Carter 49). Well, such statistics are shocking and should therefore trigger a new sense of thought in that respect. The increase in the number of concussions is partly attributed to the increasing speed in the games and the defiance of the rules that guide the game. The new helmet-to-helmet rule is therefore perceived as a remedy to the cases of concussions, which usually cause long term effects on the affected people. Such effects include dementia, loss of motor skills and occasional memory loss. These are very dangerous effects that should be controlled at all costs. The imperative of this particular rule at this point in time cannot therefore be underestimated. The challenge is further compounded by the results revealed by new research and evidence which reveals much serious effects of concussions on the affected people. David Kusher in his research realized that cases of multiple concussions spanning over months or years might result into serious neuropsychological deficits. It is also realized that continuous concussions over shorter periods might translate to the second impact syndrome. In this case, a concussion obtained while a player is on recovery from a previous one might lead to a condition known as progressive cerebral edema. Three or more concussions are likely

Themes inU.S and Wold History Essay Example | Topics and Well Written Essays - 500 words - 1

Themes inU.S and Wold History - Essay Example Before the era of industrialization family units had more freedom for times of relaxation and family contact. The factory owners craved for more profits, this prompted them to employ more workers and women and children were incorporated as it was easy to control them. The working hours were up to 18 hours, reducing the family bond. Days entailed of mostly work and sleep (Fischer 1996). The society was affected by the other consequence that was urbanization; this is the manner in which people migrated to areas where the factories were set. The labor force was large and could not suffice all the people and urbanization crimes like prostitution, theft came to existence affecting the society adversely. Rise of capitalism can be related to the first industrial revolution. This because the increased use of surplus money for investment in ventures to make profit. This made the middleclass to provide leadership for the economic revolution. From the definition of capitalist by Karl Marx, ‘capitalists’ were the venture entrepreneurs of the day who often risked their wealth on newly formed companies and industries through investment. From this the idea of capitalism can be traced to the first industrial revolution. The factories set with new found machinery that made production faster and cheaper. The wealthier individuals set up factories in form of partnerships or individuals and pay wages to the employees. This then becomes the economic system of capitalism. Without capitalism there could be no existence of such term as communism. Before industrialization there was no capitalism and work was done on one’s convenience and stride. Industrialization then brought about capitalism, few factories were set up, and a lot of people were working for the owners of this factories. The capitalist were the owners of these factories, the employees working in the factories begun experiencing oppression from the owners (capitalists) this prompted

What colleges should teach Essay Example | Topics and Well Written Essays - 1250 words

What colleges should teach - Essay Example Burke-Vigeland concluded that the current fixed forward step-sitting arrangement of lecture halls is unsuitable for interactive learning as it prevents students from expressing their individuality. He advocates for a flexible classroom which allows professors and students to restructure the classroom to allow team discussions, reversible writing on the walls, incorporation of technology that enables communication with other students around the world, and adaptation of the room for different course work (Burke-Vigeland, n. p.). In the article, What Should Colleges Teach? Stanley Fish raises concern regarding a recent trend whereby college courses are increasingly diverting from their main discipline of focus into other unrelated disciplines. He focuses on the discipline which he teaches, literature, and points out an observation he made whereby writing courses in colleges nowadays tend to focus on analysis of various social issues such as globalization, racism, and sexism instead of f ocusing on writing. As a result, few students taking writing courses in college are able to write a clean English sentence. The author asserts that writing courses should focus exclusively on writing and teach nothing other than grammar and rhetoric (Fish, n. p.). In the article, Rethinking the Way College Students are Taught, Emily Hanford asserts that the traditional method of teaching in colleges whereby students learn through non-interactive lectures is no longer effective since most students are not able to absorb most of the information that is usually disseminated in a single lecture. The author advocates for the peer-instruction method of teaching in colleges and provides proof of its effectiveness by referring to the success of a number of professors who use this method to teach their students. These include Joe Redish, a physics professor at the University of Maryland, Brian Lukoff, a researcher in education at Harvard University, and Eric Mazur, a professor of physics at Harvard University (Hanford, n. p.). In Rethinking the Way Colleges Teach Critical Thinking, Scott Johnson laments the way through which colleges teach critical thinking. He asserts that current practices whereby students are taught through lectures to memorize information is not achieving one of its aims of developing student critical thinking skills. He uses his specialty discipline of instruction, Earth Science, as an example to demonstrate how students can be taught facts while simultaneously gaining crucial critical thinking skills. Johnson asserts that the best way to achieve this purpose is to dedicate a significant portion of the course teaching students how the factual information of the course was gathered through logical and critical evaluation of available information (Johnson, n. p.). In the article, Colleges Should Teach Intellectual Virtues, Barry Schwartz and Kenneth Sharpe underline the importance of helping college students develop intellectual virtues in addition to the traditional roles of teaching them the skills of their discipline, literacy skills, and critical thinking. The authors assert that colleges should help students develop intellectual virtues so as to mold them into all-rounded human beings (Schwartz and Sharpe, n. p.). From the five articles analyzed, it is evident that the education students acquire in colleges does not completely suit their needs and requirements for both professional and personal development. Technology and globalization have

Reasons for and benefits of training and development

Reasons for and benefits of training and development Executive Summary Among the first elements in the company that gets the pressed budget of the company is training for employees who often end up on the cost cutting. Unfortunately, the trained employees and qualified employee are simply that an enterprise should stimulate growth and solve problems in the lean. Innovation, flexibility and dedication required to construct dynamic companies truly come well trained and supported staff. One of the best ways to encourage and support people in your staff is through the professional development and training opportunities. Sending employees to training, or bring opportunities in society, opportunities actually brings a company with new ideas and creative ways to solve old problems. Sometimes, only employees daily grind of their daily work schedule is sufficient to boost energy and to encourage employees to revalidate their employment and society. Later in this report, that well look at some training programmes run by 2 major businesses in U.A.E, those are Emir ates Islamic Bank and InterContinental Hotel Group. We will also examine opportunities, weakness and threat on the training and development. . What is training and development In the field of HRM, training and development is the organizational activities to improve the performance of individuals and groups aiming in organizational settings. It was known by several names, including staff development, developing human resources and learning and development. Training and Development includes three main activities: training, education and development of these ideas are often synonymous. But the practitioners include three separate, although interrelated, activities, as follows: Training This activity focuses on both evaluated against employment any person currently holds. Education This activity focuses on the jobs that a person may hold potentially in the future and is evaluated with these jobs. Development This activity focuses on activities that the Organization employing the individual, or that made individual part, can participate in the future and is almost impossible to assess. The stakeholders in the training and development are classified into several categories. Sponsors of the training and development are senior executives. The customer training and development are corporate planners. Line managers are responsible for guidance, resources and performance. The participants are those who actually undergo the process. The animators are specialists in human resources management. And providers are specialists in the field. Each of these groups has its own agenda and motivation, which sometimes conflict with the agendas and the motivations of others. Typical Reasons for Employee Training and Development Training and development can be initiated for various reasons for an employee or a group of employees, for example: When a performance evaluation indicates performance improvement is necessary. Compare status improvement so far in an effort to improve performance On a programme of professional development in all By planning help an employee to be eligible for a planned succession change in the role of the organization. Pilot, or test the operation of a new system of performance management To form a specific topic, as shown below Typical Topics of Employee Training Communications: Increasing todays workforce diversity offers a variety of languages and customs. Computing: Computer skills are becoming a necessity to carry out administrative and tasks from desktop. Customer service: Increased competition in todays global marketplace makes it critical that employees understand and meet the needs of customers. Diversity: Diversity training usually includes explanations on how people have different views, and perspectives and includes techniques for the value of diversity Ethics: Today company growing expectations on the social responsibility of businesses. Also, diverse workforce today brings a wide range of values and morals rather than work. Human relations: Constraints increased labor today can include misunderstandings and conflicts. Training can people get along in the workplace Quality initiatives: Initiatives such as total, quality circles, calibration, and quality management and so on, require training base on the concepts of quality, guidelines and standards of quality, etc. Security: Security training is critical where working with heavy equipment, hazardous chemicals, repetitive activities etc., but can also be useful with helpful tips to avoid aggression, etc. Sexual harassment: Sexual harassment training usually includes a thorough description of policies on sexual harassment, organization especially on what are inappropriate behaviors. General Benefits from Employee Training and Development There are many sources online training and development. Several sites suggest reasons for supervisors conduct training between employees. These reasons are: The greater job satisfaction and morale of employees Increased employee motivation Greater efficiency in the process, resulting in financial gain Increase capacity to adopt new technology and methods Innovation in products and strategies Reduced employee turnover A better image of the company, for example, ethics training (not a good reason for ethical training!) Risk, for example, training on sexual harassment, diversity training Training is one of the most important parts of overall business strategy. Before starting a specific business or consider a potential acquisition, the first question that poses if present in the organizational skills needed or not. As a general rule, all the skills necessary for effective management of the company must be available in a company; however other core businesses can be outsourced. Training need arises because of the advancement of technology, the need to improve performance or professional development. Insight on Benefits of Training Benefits of training are intangible and invest in training benefits both, organization and used for a long time. Training improves levels of worker skills. It provides the feeling of satisfaction, which is an intrinsic motivation. Training also provides multi employees skills body. Training increases an employer engagement in their jobs and their organization. Understanding reduced employment accidents. One of the benefits of training for a larger organization is that it provides expertise in organization which reduces the overall cost of operations of the company. Quality is a key functionality needed for an organization over the long term survival. TQM (total Quality Management) and other quality management techniques require the training of staff as an important necessary to its successful implementation. Customer satisfaction increases repeat business, which is a key to success. Employee training to promote good customer relations will increase customer satisfaction and service quality. Just in time philosophy is one of the main ideas in Japan.JIT stress on reducing waste and wait times in production processes. Better training reduces wastage and machine downtime. Much of the cost of quality consists of monitoring; by providing adequate training, reduced. Training increases the productivity of employees and processes. High turnover can be a serious threat to the existence of the Organization, the major advantage of the training is that it allows reducing staff turnover and help an organization to keep its staff. Better training may offer an advantage competitive organization to others in the industry. In service industries the primary source of business income is his expertise of staff and skills, acquire professional with high skills are relatively expensive than the current acquire these skills training. Training is also a major element of the new recruits; adequate training helps understand the work, its requirements and responsibilities. Training also increases understanding of organizational culture. Training programs strengthens the communication between the different levels of an organization. Any deficiencies in the processes and jobs are eliminated and those close to production processes have become involved in the management. Clearance of personnel is a recent trend management; this empowerment will be successful in the proper training is provided to persons entitled. . Organization, Trainee and Trainer An organization has a very close relationship with the trainee and the trainer because it is the first contact for both. Demand for training in the undertaking increases when the organization wants to: Hire new people training as a means of training new recruits To expand when society wants to increase its workforce. To increase number of employees (by position) by a certain date To improve the performance of employees Name of the Organization to be part of the training unit Demand for training also increases when there is a change in the nature of employment, consumer tastes, change in the methods of product development, etc. The organization goes through the following steps to transfer training field. But the problem arises when the organization outsource training process. In this situation, the Organization assumes the trainer must be aware of the type of training s needs of participants and their organization and their content meets these needs. This leads to failure of the program, which translates collusion. Therefore, it is a duty before any organization to make the trainer and their conscious organization culture, climate, the responsibilities of the Organization, etc. Developing People and Capabilities Many organizations face the challenge to develop greater confidence, initiative, solution-finding capabilities and solving problem between their peoples. Organizations need to staff at all levels, to be more self-sufficient, creative and independent. This staff allows behavior can operate at higher strategic level, which makes their organizations more productive and competitive. The efforts of the people produce greater results. This is what all organizations strive to achieve. However, then the conventional training give people new techniques and methods, it does develop their maturity, belief, or courage, which is essential for the development of managers and strategic capacity. Yet once again focus on the development of the person, not skills. Try to see things in perspective of the person (your employees). Provide learning and experiences that they would like for their own personal interest, the development and completion. Performance and capacity are ultimately dependent on the attitude and the peoples emotional maturity. Help them achieve what they want on a personal level, and it provides a platform for confidence, emotional Contracting Organization and development of skills/process/knowledge further relevant to handle the highest responsibilities, roles and teams. Participatory workshops work well in the beginning of this type of development attitude. Involve people from the outset. Focus on what they want. You can also use a questionnaire for personal development to begin to set the stage and provides examples of learning opportunities other. It starts with the person, not skills. It attitude and emotional maturity. The principles of the emotional intelligence and methodologies to adapt very well with modern approaches to popular belief, maturity and attitude development. When people develop trust, integrity, emotionally, they are automatically more proactive, focusing on solutions, reactive, etc., on a whole team, which has a cumulative effect. Johari is a useful model too. For many people to work is simply crosses the movements, acting in a consistent status, often because they feel not secured, lack of confidence to do what they think, it is fair, or are nervous about being fat, whereas daring is absolutely necessary for self-sufficiency, initiative, greater responsibility; in fact all behaviors organizations is to encourage. You cannot teach daring persons were to experience things to feel bolder, take risks and want to take risks. This means that premium must be too or people have no reason to stick their neck and not only the perspective of a financial reward. Especially responsible additional actual Herzberg type motivators and the recognition and participation in new projects successful and interesting. This is the fuel for growth and change people. Emirates Islamic Bank UAE They are located in different Emirates of UAE. Emirates Islamic Bank provides training and development of their employees as follows: Induction programs Each new employee is attend after recruitment, and is doing a familiar employee and knows the meaning and goal of putting in place the Organization and their employment business. Course Relevant courses in the fields in the Department of the Bank that the employee works, new procedures and developments. Workshops Workshops are conducted by internal staff and external people to Bank staff in their respective fields for the benefit of their performance. Training institutes Emirates Islamic Bank is associated with Emirates Bank Institute funds to train its employees. Training Center-General conditions This training Institute provides short-term and long-term courses related to banking services on a regular basis, and the duration of the course varies from 2 to 7 days each course. Certification programs: Emirates Islamic Bank has sponsored employees for certification programs CIPA Islamic public accounting certified Emirates Islamic Bank sponsors the CIPA examination cost for its talented and senior bankers, who are expensive examinations with regard to cost, and all expenses are borne by the Bank itself. MBA programs Emirates Islamic Bank facilitates its employees to obtain an MBA by providing interest free loan, partially or fully sponsored MBA costs required employees, as the base case. Talent Pool Employees of high performance for all departments (ministries) are placed together with the potential to be responsible for transmitting them with specialized or tailor made programs leadership in collaboration with leading universities. The duration is 3-4 months. Seminars and activities These seminars are specific department; furthermore they are for personal growth, such as the construction of motivation and pastimes activities Intercontinental Hotel Group In UAE and Worldwide: InterContinental Hotel Group believes that their population led to the success of their business, so that they will invest in their skills to improve their work and progress to more difficult and more responsible position. To help make this InterContinental offers a range of training programs designed to develop their potential in the moment that their employees become part of the team of the INTERCONTINENTAL. Range of INTERCONTINENTAL functional training and leadership development initiatives includes: Revenue management The INTERCONTINENTAL provides training courses on several high-impact drivers focus hospitality managers to maximize revenue: forecasting and availability, pricing and distribution, channel management controls overbooking and group management and non-traditional revenue management applications. The course explores a subject in depth, with particular emphasis on the role of effective revenue management policy and applying practical tools and techniques for hospitality. Sales and marketing InterContinental offers training to employees of the sales and marketing, service typical course covers following topics: Effective leadership skills Marketing Research Market Intelligence Key account management Finance for managers non-finance Strategic business planning Professional sales skills Housekeeping It is mandatory for all new employees in the housekeeping service to take this course to meet high standards of service. InterContinental regularly organize training as necessary existing employees. The course develops some training for equipment and products used by the hotel in the household. Maintenance and monitoring of leadership. This training is oriented to less management; this training provides the leadership skills at the personal level supervisor. Programs for employees of the INTERCONTINENTAL online training: InterContinental uses new technology and, therefore, all members of staff have access to hardware training about the role that employees and everywhere where they work, they can also take advantage of online training programs developed in partnership with the Institute home. Senior leadership programs Senior leadership program offers a structured range of develop skills in top-level management. The program offers courses and psychometric assessment content delivered by leading academics focuses on connection with nobody, business, personal and career goals. Assessment centers InterContinental are also the only group hotel offer Assessment centers around the world to help high-performing individuals in business, management and monitoring moving on and next level roles. Four promises of INTERCONTINENTAL its employees: One of the promises of four of the intercontinental to everyone who works for intercontinental is room to grow. To support employees and give them opportunities to develop and pursue rewarding careers intercontinental will be make sure: You know what success means for your role. Youll be involved in regular feedback instructions quality You will have the opportunity to develop both your current and future roles in Find out what career opportunities are available with intercontinental worldwide. Bearing in mind a comparative study of the training and development between the international markets that Japanese work environment is a good example, which is declared as follows: A good example: Japanese, work environment Many times in and outside Japan share a picture of the Japanese work environment that is based on a model of life-employment used by large enterprises as well as a reputation for working hours long and strong dedication to the society. This environment is said to take into account economic conditions began in the 1920s, when large corporations competing on the international market has begun to accumulate the same prestige was traditionally assigned to the daimyo retention of government service relationship or feudal Japan in the Meiji Restoration. In very high, the most prestigious companies would recruit and retain the best workers by offering better benefits and job security life really. In the 1960s, employment at a prestigious company had become the goal of the children of the new middle class, the prosecution which required resource mobilization family and great perseverance individual in order to achieve success in the education system of ferocious competitive. Employees are expected to work hard to demonstrate loyalty to the company, in exchange for certain benefits such as housing, grants and employment security good insurance, use of leisure facilities and premiums and pensions. Start at low wages, but age is rewarded with promotions based on a combination of age and capacity. Leadership does not rely on the assertion itself or quick decision-making, but on the ability to create a consensus, taking into account the needs of subordinates. Investigations indicate continuing preference for the bosses who are demanding but show concern for privacy of workers on the less demanding bosses interested only in performance on the job. This system reward behavior showing identification with teamwork, indicated by sing the song of the company, not take vacation days and share credit for the achievements with the working group. Pride in his work is expressed in competition with other parallel sections in the society and between the company and other similar companies in industries. Thus, people are motivated to keep wa (harmony) and participate in activities group, not only on employment but also within hours socializing (nomikai). However, the image of loyalty group may be more a matter of ideology practical, especially for people that he do not upwards. SWOT Analysis The following SWOT analysis is carried out by comparing the training and development of employees in the UAE and Japan. Strengths: UAE is a hub of business, attracting not only work, but expats, tourists, investors and ultimately employees from a very wide range of countries and cultures to come and work in the UAE. The market and environment of UAE is very quick in adapting new changes and making developments and has the skills of applying them successfully. UAE attracts workforce from all over the world. Weaknesses: The UAE needs to reconsider its law on visa regulation, as a visa of 3 years and medical checkup very frequently, for it restricts the Employer for planning on a long term plan for the training and development of the employee. The Labor laws are not flexible enough and does not enable free market concept. Equal opportunities should be available for both locals and expats in the UAE for training and development of the Employees. Language barriers of foreign training institute operating in U.A.E with foreign trainers. U.A.E losses lots of expertise and experience when expats leave the country. Opportunities Underdeveloped national workforce, hence potential for training is high. Government is determined to develop National workforce The Growth of Free zone are encouraging Bring in training institutes from Japan to make the employees of the UAE feel as their assets and plan training and developing programs accordingly. Threats UAE despite being one of the most fastly developed countries in the world, it will not be able to develop in building a reputation of attracting new recruitments and then training and developing employees in building personalities of the people who work for them, as it motivates employees to work better and give better results. Critical Analysis Despite having several training and development programs both IHG and emirates bank consider them as over head expense. Instead of building and maintain workforce they try to hire directly skilled resource from the market. As recession has taken toll also there is considerable cut in the budget of training and development. Some time employees also attend training for the sake of training; there can be variety of reasons for this like lack of motivation, lack of interest in the subject and attitude. Conclusion The UAE is one of the fastest developing economies with new ideas from its people coming in to advance its infrastructure, technology and economy. It already is playing a major role in the training and development of its employees, but revising its visa policies and collaborating further with Japanese training institutes will enhance its workforce both locals and especially expats in working better. *************************

Is it Time to Change the Humanities Requirement? Essay -- Expository E

Is it Time to Change the Humanities Requirement? The University’s Humanities Core represents a vital though enigmatic aspect of the curricular philosophy. Considering that the Core seems so anomalous compared to the curricula of similar universities, it is interesting to note that the Humanities Core seems to have an especially distinguished significance. For example, humanities is the only sequence which is taken almost uniformly by first year students; it is also one of two or three Core sequences that cannot be replaced by AP credits or placement tests. Perhaps most importantly, the humanities requirement may be the only part of the Core that seems to be almost universally perceived as having no application outside of the Ivory Tower. Thus we are faced with the difficult question of what distinguishes the Humanities Core from other pursuits and why it is that the University, an institution that prides itself on academic commitment and prowess, continues to place special emphasis on it. In order to confront this difficult question I will first consider the Humanities Core generally and attempt to decipher its value in terms of content and then in terms of utility; I will then turn my attention to a specific work studied in the Humanities Core and attempt to make sense of its inclusion in the curriculum. As a second-year student, I have pretty fresh memories of my experience in the Humanities Core. I took the auspiciously titled Human Being and Citizen, and although I lacked the perspective held by a student enrolled in, say, Reading Cultures or Greek Thought, I believe that HBC provides an experience which is perhaps most easily generalized in regard to University’s first-year humanities experience. This is because HBC s... ...t books† course like HBC. Although the other sequences may address more particular issues, there is clearly an interest in tracing facets of the intellectual tradition which are independent of content or utility: Philosophical Perspectives explores the pre-Socratic philosophical evolution which laid the groundwork for our western philosophical tradition; Readings in World Literature examines the work of authors—Toni Morrison, for example—who have addressed enduring and complex literary questions in unique ways, thus affecting the way in which these questions are conceptualized. Perhaps having a frame of reference which incorporates these thinkers is necessary if we want to understand and shape our own surroundings and thus an indispensable part of a comprehensive education. NOTES *Aristotle, Nicomachean Ethics, Translation by Martin Oswald, Prentice-Hall, 1962.

Social Networking: Privacy Issues Essay -- Facebook, Twitter, Internet

Is it an invasion of privacy, if we place our private thoughts and photos on social websites and other people besides out friends and family view it? Who really reads the terms of use and conditions in a privacy statement online? We just click the checkbox and keep on going. If we had to read each and every single line, no one would ever sign up on a social networking site. How do users protect themselves through the forest of privacy options so they can get the most out of Facebook, MySpace and Twitter with the least amount of risk? The more information a user gives to the social network the greater risk that someone could misuse or steal information. Most users do not understand how to protect themselves and go through the necessary steps for protection on cyberspace. There are several problems with adding contact information in your profile. If you do not lock out this information to the friends you want to have such information, anyone that views your page can get you contact information such as cell phone, IM screen name, address, city and email address. According to the Web site geek system, Cryptome, a whistleblower site got their hands on Microsoft’s â€Å"Global Criminal Compliance Handbook,† a comprehensive 22 page guide running down surveillance services Microsoft perform for law enforcement agencies on its various online platforms, which includes detailed instructions from IP address extraction (Quigley, 2010). This article published electronic surveillance guides for Facebook, AOL and Skype (Quigley, 2010). According to Facebook search warrant guidelines data retrieval is based upon a Facebook user ID or group id (Facebook, 2008). When the Facebook ID is not available they can locate a user by using their email a... ... top 50 U.S. web properties for June 2010, Retrieved August 08, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/7/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_June_2010/%28language%29/eng-US comScore (2010b, June 2). Social networking ranks fastest growing mobile content category, Fastest growing content catergories via browser access 3 month avg. Retrieved August 8, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/6/Social_Networking_Ranks_as_Fastest-Growing_Mobile_Content_Category/%28language%29/eng-US comScore. (2010c, July 28). Social networking sites reach a higher percentage of women than men worldwide. Reston, VA: Retrieved on August 4, 2010 from: http://www.comscore.com/Press_Events/Press_Releases/2010/7/Social_Networking_Sites_Reach_a_Higher_Percentage_of_Women_than_Men_Worldwide/%28language%29/eng-US

Defining Marketing Essay

To answer the premise of the paper, ‘Defining Marketing’ a definition of marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which products, goods or services are transferred to a consumer or client by a producer or seller. Other definitions exist to describe marketing aside from the prior definition. Marketing has been described as, â€Å"A management process identifying, anticipating and supplying client or consumer requirements with efficiency and profitability.(Tutor2U, 2010) In that same article marketing is described as â€Å"human activities that are directed at facilitating and consummating exchanges. † (Tutor2U, 2010)This last expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my money. The sellers or producers are engaged in making a profit and ensuring a positive client experience and consumers or clie nts who want products that are within their budget, durable and meets the expectations of the transaction; thus a deal can be made between the two entities. In the course text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as â€Å"performing activities seeking to accomplish an organizations’ objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer. †(Basic Marketing, page 6, 2009) Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions. Many companies and organizations struggle to find the right balance in management to ensure the company growth and achieve profitability. Marketing can plan an important role in companies excelling with their corporate goals. The use of marketing is how companies conceive and promote corporate brand management and strategic positioning; but it also works toward a corporate strategy and allows for companies to be innovative and thrive in their industries. A company with a marketing business plan considers the key stakeholders, communication channels, the business environment and, core corporate competencies. Using the company brand is a leverage to be used to its full potential. Marketing can assist in developing new consumer channels, products or services that can grow the company or organization and make a sustainable difference in industry trends. The marketing business strategy should include ideas on obtaining new clients, retaining current clients or customers, brand management and tactical to promote sales of the company’s products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementation and will impact the organization success of a company. Verizon Communications is a favorite in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new technology recently developed and follows through by introducing the advances to a competing industry. Through research and marketing, Verizon has found what telecommunication technology works and has become very proud of starting a major transformation in the wireless world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers. Through a partnership with major computer companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of high quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010)Another company that has demonstrated consistently to employees and stakeholders, honest and fair business practices resulting in significant organizational success is Dole Food Company. The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole Fresh Vegetable product line. (Dole, 2008)Dole’s willingness to share knowledge publicly, invest in new technology, fight food born disease, are all public benefits derived from their ethical leadership. Dole’s financial stewardship and social responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart,just to name a few.